Role Marketing
Overview
Zeta Global is an AI-powered marketing cloud that helps brands acquire, grow, and retain their customer base by leveraging data and AI technology to enhance customer engagement across various marketing channels.
Key Features:
- AI Agent Studio with agentic workflows to automate complex marketing tasks
- Data Manager for capturing, processing, and utilizing customer data effectively
- Unified Data Structure for flexible data sharing across organizational structures
Use Cases:
- Personalizing customer experiences through AI-driven insights
- Streamlining marketing campaigns across omnichannel platforms
- Enhancing data analysis and activation for targeted marketing strategies
Benefits:
- Increased productivity through automated marketing workflows
- Improved campaign performance and scalability
- Enhanced customer engagement and retention through personalized experiences
Capabilities
- Automates audience segmentation and media planning for programmatic media optimization.
- Manages real-time bidding strategies and campaign performance adjustments.
- Identifies customer journey drop-off points and recommends engagement strategies.
- Executes A/B testing for continuous customer journey improvement.
- Defines target audiences and forecasts CTV campaign performance.
- Generates creative briefs and automates billing processes for campaigns.
- Analyzes, maps, and transforms unstructured data for seamless platform integration.
- Orchestrates interconnected generative AI agents to automate complex marketing tasks.
- Provides a guided framework for building custom AI agents.
- Enables multi-agent workflows for direct action by marketers.
- Enriches data for data hygiene, enhancement, and identity resolution.