🟧Team Overview: Custom GPT Business Assistants

Powered by Aurora AI Ally™

Setup: £1,500-2,500 (depending on complexity)

Monthly Care: £300-500 (optional, 12-month commitment)

Prototype Option: £750 setup + £149/mo (no integrations, faster delivery)

🟧What This Team Does

We build voice-mirrored GPT assistants that your team can trust — they write in your exact tone, follow your brand rules, and maintain quality without constant supervision.

The problem we solve: Generic ChatGPT outputs sound robotic and bland. Teams waste 10-15 hours/week reviewing and rewriting AI-generated content. Quality is inconsistent. Brand voice gets lost.

Custom GPTs solve this: Pre-trained on YOUR voice, YOUR rules, YOUR standards — so outputs are brand-ready from the first draft.

🟧What You Get (Go-Live Ready GPT)

Voice Codex (Codes · Walls · Keys)

• Tone anchors (phrases you always use)
• Hard boundaries (what it will never say)
• Reset commands (how to correct off-brand outputs)
• Brand voice calibration using V.E.R.A.™ methodology

Instruction Spine

• Role definition (what this GPT does)
• Mission statement (why it exists)
• Operating rules (how it behaves)
• Output formats (structure of responses)
• Quality standards (what "good" looks like)

Knowledge Pack

• Your offers and services (accurate, no invention)
• FAQs and objection responses
• Proof points and case studies
• Pricing information (current and correct)
• Industry-specific terminology

Few-Shot Examples & Starters

• 10-15 on-brand examples for repeatable quality
• Prompt templates for common scenarios
• Before/after samples (generic → brand-aligned)

Edge-Case Routing

• Discount request handling
• Competitor comparison scripts
• Sensitive topic protocols
• Safe refusal language
• Escalation pathways

Quality Assurance & Safety

• Red-team testing (adversarial prompts)
• Hallucination traps (catches false claims)
• Fact-checking protocols
• Claim verification system
• Brand consistency checks

Handover Pack

• Usage guide with examples
• Edit points (how to modify)
• Rollback procedures
• Change log template
• Team training session (30 min)

Optional Integrations (Advanced builds)

• Notion/Google Drive knowledge sync
• Gmail/email integration
• Slack bot deployment
• Cal.com booking assistant
• Zapier/Make.com workflows

🟧Typical Use Cases

Content Creation:

• On-brand social media posts and captions
• Blog articles and newsletters
• Email campaigns and sequences

Client Communication:

• Inbox and DM replies
• Sales follow-ups and proposals
• Customer service responses

Internal Operations:

• Sales enablement Q&A
• SOP and knowledge assistant
• Brief and idea expansion
• Meeting notes and summaries

Strategic Work:

• Campaign planning
• Content calendar development
• Messaging framework creation

🟧Typical Outcomes

✅ 60-80% less rewriting time (first drafts are brand-ready)

✅ Faster turnarounds (minutes instead of hours)

✅ Consistent brand voice (junior team sounds like seniors)

✅ Audit trail (all outputs logged for compliance)

✅ Scalable quality (10× output without 10× team)

🟧Who This Is For

✅ Marketing agencies with multiple brand voices to manage

✅ Consultancies needing consistent client communication

✅ Sales teams doing high-volume personalised outreach

✅ Content-heavy businesses (coaches, educators, creators)

✅ Growing teams needing to scale output without hiring

🟧What We Need Before We Start

To build your custom GPT:

1. 10-20 voice samples (emails, posts, articles in your best tone)
2. Offers and services (what you sell, how you describe it)
3. FAQs and objections (common questions, how you answer)
4. Banned phrases (what you never say)
5. Compliance notes (industry regulations, required disclaimers)
6. Source documents (links to brand guidelines, pricing, resources)

🟧Build Timeline

Simple GPT (£1,500 | 2 weeks)

• Brand Voice GPT, FAQ Assistant, Basic Content Helper
• 1 primary function, standard knowledge base

Standard GPT (£2,000-2,500 | 3 weeks)

• Sales GPT, Client Onboarding GPT, Multi-purpose Assistant
• 2-3 functions, custom knowledge, integrations

Complex GPT (£3,000-4,000 | 4-6 weeks)

• Strategy GPT, Operations Manager, Complete System
• Multiple functions, advanced logic, API integrations

All builds include:

• 2 QA rounds with refinement
• Team testing and feedback incorporation
• 30-day optimisation support

🟧Prototype Option (Fast Track)

For teams wanting to test before full commitment:

Investment: £750 setup + £149/month

Timeline: 1 week delivery

What's included:

• Basic brand voice training
• Core instructions and knowledge
• ChatGPT interface (no integrations)
• 1 QA round
• Usage guide

What's NOT included:

• Advanced integrations
• Complex edge-case routing
• API access
• Priority support

Upgrade path: Apply £750 toward full build anytime

Monthly Care & Optimise (£300+ month)

Why ongoing care matters: Your messaging evolves. Your offers change. Your team needs continuous improvement, not a one-time setup.

What's included:

Voice & Prompt Refinement

• Monthly voice tuning based on usage
• Few-shot example refreshes
• A/B testing on outputs
• Quality improvement iterations

Knowledge Updates

• New offers and services added
• Pricing updates
• FAQ additions
• Case study integration

Performance Monitoring

• Monthly usage report
• Quality metrics (brand consistency score)
• Time saved on calculations
• Team adoption tracking

Safety & Compliance

• Guardrail checks (monthly red-team tests)
• Hallucination monitoring
• Claim verification updates
• Compliance reviews

Priority Support

• 48-hour response on change requests
• Monthly optimisation call (optional)
• Quarterly voice recalibration
• Change log maintenance

Commitment: 12-month minimum (continuous improvement model)

🟧Delivery Options

ChatGPT Plus/Team (Standard)

• Client needs ChatGPT Plus (£20/mo) or ChatGPT Team (£25/user/mo)
• Private GPT link provided
• Accessible from any device
• Easiest setup

API Integration (Advanced)

• Embedded in a website, Slack, or internal tools
• No ChatGPT account needed for end users
• Custom interface
• Additional development cost (£2K-5K)

🟧Data & Privacy

Training data: Used only for your GPT, not shared with OpenAI's models

Usage logs: Retained 30 days, purged automatically

Deletion: On request anytime

Compliance: GDPR-compliant, audit trail available

The Path to Custom GPTs

Usually follows this sequence:

1. Aurora AI Audit™ (£997) — Identify which GPT(s) to build first
2. Custom GPT Build (£1,500-4,000) — System goes live
3. Monthly Care (£300-500, optional) — Continuous optimisation

Alternative paths:

• Prototype first (£750 + £149/mo) — Test before full build
• GPT adoption — We can repair/optimise existing GPTs after a health check

🟧ROI Examples

Marketing Agency

Before: 15 hrs/week writing client content

After: 3 hrs/week (reviewing Brand Voice GPT outputs)

Saved: 12 hrs/week = 624 hrs/year = £31,200/year (at £50/hr)

Investment: £2,500 setup

ROI: 1,148% Year 1 | Payback: 3 weeks

Sales Team

Before: 10 hrs/week writing outreach emails

After: 2 hrs/week (personalising Sales GPT outputs)

Saved: 8 hrs/week = 416 hrs/year = £20,800/year

Investment: £2,000 setup

ROI: 940% Year 1 | Payback: 4 weeks

Consultancy

Before: 5 hours per client onboarding

After: 45 minutes (Client Onboarding GPT handles 80%)

Saved: 4.25 hrs per client × 50 clients = 212 hrs/year = £10,600/year

Investment: £2,500 setup

ROI: 324% Year 1 | Payback: 12 weeks

🟧The Outcome

AI employees that sound like you and save 10-20 hours/week.

Your team scales output without losing quality.

Your brand voice stays consistent across all content.

Your junior team members sound like seniors.

Your business grows efficiently without linear hiring.

Setup: £1,500-4,000 (depending on complexity)

Monthly Care: £300-500 (optional)

Prototype: £750 + £149/mo (test before committing)

Timeline: 2-6 weeks, depending on complexity

ROI: Typically 300-1,000% in Year 1